After an eye-opening study found that 53 e Internet users admitted to being dishonest in their online profiles, SingldOut, a dating website that matches people through LinkedIn, decided to partner with a genetic testing company to match couples based on their personality traits (i.e. Instant Chemistry, which manufactures the DNA tests SingldOut uses, cites research that claims women like guys best whose DNA sequences are the most opposite of their own. Instant Chemistry, which manufactures the DNA tests used by SingldOut, cites research that says women are more attracted to guys whose DNA sequences are the most opposite of their own. In addition to the new funding, SingldOut has revamped its website and sent DNA kits to members who have participated in the beta phase over the past six months.
Basically, what I’m doing with SingldOut is making this data available to users when they enter the database.