, Primis and IRIS.TV Partner to Bring Elevated Contextual Targeting to Video Discovery

Primis and IRIS.TV Partner to Bring Elevated Contextual Targeting to Video Discovery

Primis and IRIS.TV Partner to Bring Elevated Contextual Targeting to Video Discovery


The push release originally appeared in PRNewswire on March 2, 2022 and appeared in various publications such as Yahoo Finance.  

Primis, the major Online video Discovery platform for world-wide publishers and founders of Sellers.manual (aspect of Common McCann and Interpublic Group), now announced their new partnership with IRIS.Tv, the primary video information platform. The partnership expands movie contextual concentrating on capabilities in OLV for much better transparency and achieve.

Primis’ integration with IRIS.Television set offers advertisers and publishers accessibility to actionable, video-stage metadata at scale. Strong contextual details is a critical component for model messaging that is both equally on position and delivers.

Primis publishers will straight away be IRIS-enabled for video-level content material analysis devoid of the will need for additional integrations. Providing an uncomplicated way to unlock the total probable of their content material. The marriage also gives an critical aggressive edge as the conclusion of third-get together facts looms.

The partnership combines IRIS.Tv set data integrations with some of the major contextual intelligence organizations like GumGum, Oracle, Silverbullet, Comcore, and extra that advertisers rely on with Primis’ wide presence in the online movie environment. For advertisers, tapping into IRIS-enabled video clip gives a clear and reliable resource of inventory to access their viewers.

“We’re thrilled to support Primis build scalable contextual and manufacturer-safety offerings for video clip,” said Sean Holzman, EVP, Advertisement Platforms and Businesses, IRIS.Television set. “Until now, the wealth of information related with movie information has been inaccessible and unactionable. With larger transparency and video clip knowledge connectivity, entrepreneurs can attain buyers with additional accuracy, significantly less squander, and true-time relevance.”

Primis carries on to produce and deliver our companions with the most superior movie systems and monetization. We’re really thrilled about the collaboration. It presents advertisers obtain to IRIS-enabled content material from our best publishers, generating it much easier for them to make educated decisions on the place to put strategies and be certain that they’re bidding on written content that fulfills top brand-safety standards.

About IRIS.Tv

IRIS.Television is the only facts system created for movie. We present video clip information connectivity to enable far better viewing encounters and marketing outcomes. We construction, join and activate the world’s video clip-amount facts for CTV and on line video clip. Given that 2013, we have enabled our associates to make scalable methods on top of our platform for movie-amount contextual and model-secure advertisement targeting, verification, organizing, measurement, and online video tips. For more information and facts, check out www.iris.tv.




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