, Google Vows to Support African Women Entrepreneurs With $1-Million

Google Vows to Support African Women Entrepreneurs With $1-Million

Google Vows to Support African Women Entrepreneurs With $1-Million


Google.org, the company’s philanthropic arm, announced right now that it will donate $1 million (R15.3 million) to programs that assistance females business people mature their firms, as component of a sequence of new initiatives aimed at supporting women-owned firms.

In accordance to Mojolaoluwa Aderemi Makinde, Head Brand and Name, Africa – Google, “research reveals that 58 p.c of tiny and medium-sized organization (SMB) business owners in Africa are ladies.”

“Despite this, women-owned enterprises gain 34% considerably less than guys-owned enterprises on typical.” They are also less likely to be funded and invested in. This is why we are announcing a series of initiatives now aimed at giving gals with the support they call for to grow their corporations.”


In addition to the funding announcement, Google has introduced #LookMeUp, a marketing campaign to highlight and notify the stories of woman entrepreneurs.

These tales function ladies like Vivian Nwakah in Nigeria, who established Medsaf, a pharmaceutical source chain solution to enable Nigerians gain access to quality pharmaceutical wellness treatment services, Mary Mwange, CEO and founder of Knowledge Built-in, who is driving innovation in the cellular payments sector in Nairobi, Kenya, and Mosa Mkhize in South Africa, who founded Origins Publishers to give textbooks in their household languages to her kids and other people like them.

“Google is also giving absolutely free applications to help women entrepreneurs improve their organizations, and has launched an intensive software to drive the discovery of gals-owned organizations by means of Google Business Profiles,” Makinde clarifies.

These tools incorporate Google Business Profile, which assists organizations in generating a no cost webpage to assist them be identified on line, and Primer, an application-based mostly capabilities-building system that enables business entrepreneurs to access a collection of totally free, customized-created, bite-sized classes on the go.

Google has also committed the March cohort of the Hustle Academy to women-owned SMBs in get to support them in establishing their expertise. The Hustle Academy, which debuted final thirty day period, is a no cost, 7 days-extensive boot camp made to assist smaller and medium-sized organizations acquire the experience they need to mature.

For more data, or to sign-up for #LookMeUp events, visit lookmeupevent.com.


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