Facebook Dating Arrives in the US. Here’s How It Works WIRED

      Comments Off on Facebook Dating Arrives in the US. Here’s How It Works WIRED

Facebook has long been the place where everyone from college students to divorcées scope out their romantic interests. Now Facebook users in the United States can officially use the social network as a dating service—complete with specialized profiles, a matchmaking algorithm, and more. Facebook Dating, which began rolling out in other countries last year and launches in the US today, gives users ages 18 and up access to a suite of features designed to help them find a meaningful relationship. Plenty of them will be familiar to anyone with experience on other dating apps, but a few options take unique advantage of Facebook’s biggest asset—its extensive cache of data on you and all your friends. On most dating apps, “people are forced to make a decision off this one profile that never changes and is extremely curated,” says Charmaine Hung, a Dating product manager at Facebook.

The social network wants to create a more dynamic and authentic experience. Starting today, users will have the opportunity to feature their permanent Instagram posts in their Dating profiles. By the end of the year, Facebook says it will also allow you to share Instagram or Facebook Stories. They won’t be Dating specific Stories, but the same ones you already upload for your friends or followers; they will also still erase after 24 hours. The social network isn’t the first to have the idea: Tinder announced it would begin integrating Snapchat Stories in April. Facebook Dating’s most exciting new feature builds upon a well established safety practice for online dating.

Before meeting someone in person for the first time, many people—especially women—tell a friend or family member where they’re going and when they expect to be back, in case something happens. More recently, people have been sharing their location using tools like Apple’s Find My Friends. Facebook will allow you to automatically open Messenger from Dating and tell a friend the name of the person you’re going on a date with, as well as the time and place where you plan to hang out. Fifteen minutes before your date happens, that person will receive a notification reminder and access to your live location. But unlike Find My Friends, your location is only shared for up to an hour, at least for now. Facebook Dating will live as a tab within Facebook’s main menu on mobile.

See also  What We Talk About When We Talk About Torture – Humanity Journal

When you first set up your profile, Facebook will ask you to specify your gender and the genders of the people you’re interested in. According to a preview shared by Facebook, the options are “cis woman,” “trans woman,” “cis man,” “trans man,” and “non binary person. ” Your gender identity won’t be shared with potential matches. You can express interest in “everyone,” “women,” “men,” “trans women,” or “trans men. ” You can also fill in details like your height, religion, job title, where you work, where you went to school, and whether you have children.

You can complete your profile with up to a total of nine photos and ice breaker questions provided by Facebook, like “What does the perfect day look like?” For now, you can’t write your own. Once your profile is set, Facebook says it will start matching you with potential dates based on “your preferences, interests and other things you do on Facebook. ” The company says this includes factors like where you’re from, the Facebook groups you’re in, and where you say you went to school. You also can only match with people who are located within roughly 100 miles of you. Dating doesn’t require you to continuously share your location with Facebook, but you do need to turn on location services in order to verify you are where you say you are—whether that’s just once, when you’re home, or if you update it if you move or travel. Even if it doesn’t inform advertising, Dating may prove valuable in other ways.

See also  AsiaCharm Review of the Most Secure Dating Site

Growth on Facebook’s core app has slowed, and many people in their twenties say they’ve deleted it recently. That demographic is already more likely to be single, and maybe they’ll be more likely to use Facebook if it has an official dating service. That’s especially true now that Dating is integrated with Instagram, a platform already popular with younger generations. And no matter what age you are, checking out your latest matches, honing your dating profile, checking whether your crush likes you back—these are all potentially powerful boosters of engagement.